What to include (in this order)
- 1
Header
Name, phone, email, city, LinkedIn and portfolio link.
- 2
Summary
Your channels (SEO, paid ads, social, email) and the results you're known for.
- 3
Experience
Brand or agency, role, dates, and metric-led bullets.
- 4
Skills & tools
Google Ads, Meta Ads, GA4, Search Console, SEMrush/Ahrefs, Canva, email tools.
- 5
Certifications
Google Ads, GA4, HubSpot, Meta Blueprint.
- 6
Portfolio
Links to campaigns, blogs, social handles or case studies.
Sample bullet points
- Grew organic traffic from 8,000 to 32,000 monthly visits in 9 months through keyword research and on-page SEO.
- Managed ₹2 lakh/month Google Ads budget, lowering cost per lead by 27% while keeping lead volume steady.
- Built an Instagram content calendar that grew followers from 4,000 to 25,000 in 6 months.
- Set up GA4 conversion tracking and a Looker Studio dashboard used in weekly marketing reviews.
Tips that make a difference
- Every bullet should carry a metric: traffic, leads, CPL, ROAS, CTR, followers.
- Mention budgets you've managed, e.g. ₹2 lakh/month on Google Ads.
- Freshers: run a small campaign or blog and show its results.
- List certifications with the year — tools change fast.
Skills you can list
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Build this resumeFrequently asked questions
How can a fresher show digital marketing experience?+
Run a blog, an Instagram page or a small ad campaign for a local business, and show the results with numbers and screenshots in a portfolio.
Which certifications help a digital marketing resume?+
Google Ads and GA4 certifications, HubSpot Inbound/Content Marketing and Meta Blueprint are widely recognised.
Should I add a portfolio link?+
Yes — for marketing roles, a portfolio or live campaign links are often more persuasive than the resume itself.