What to include (in this order)
- 1
Header
Name, phone, email, city — sales hiring is often local, so location matters.
- 2
Summary
Years in sales, the segment (FMCG, retail, B2B, insurance) and your best result.
- 3
Experience
Company, role, territory, dates, then achievements with numbers.
- 4
Skills
Negotiation, CRM tools, lead generation, local languages you speak.
- 5
Awards
Top performer awards, incentive trips, targets exceeded.
- 6
Education
Degree and college; keep it short.
Sample bullet points
- Achieved 118% of annual sales target across 45 retail outlets in North Pune.
- Opened 22 new distributor accounts in 8 months, adding ₹30 lakh in monthly revenue.
- Converted 35% of inbound leads using a structured follow-up routine in Zoho CRM.
- Trained 6 new sales associates on product demos and objection handling.
Tips that make a difference
- Lead with target achievement: e.g. '118% of quarterly target'.
- Name the territory or channel you handled.
- List the languages you can sell in — it's a real advantage in India.
- Mention CRM tools (Salesforce, Zoho, LeadSquared) if you've used them.
Skills you can list
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Build this resumeFrequently asked questions
What should a sales executive highlight on a resume?+
Target achievement, revenue or volume numbers, new accounts, and the territory or channel you handled.
Should I mention my salary or incentives?+
No — keep compensation out of the resume. Discuss it in the interview.
Can freshers apply for sales roles with this format?+
Yes — replace experience with internships, college fests you sponsored, or any selling experience, and highlight communication and languages.